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SINGLE PRODUCT ADVERTISING
According to the marketing needs of each single product, the
creative editorial group of COSMO Bride will reveal to our
readers the core of the product’s value, making full use of the
strengths of our magazine, (e.g., fun topics and fabulous photos
and designs). This will enable our readers to understand the
spirit of product and thus help clients to promote and market
their products more effectively.
COOPERATING COLUMN ADVERTISING
We will add a new column on the full-line products of our clients
according to the reading habits and interests of our readers.
Exploring the editorial themes, different content in the same
format will be published continuously in each issue to leave
readers with a deep impression. This way of advertising fits the
marketing of client’s main products especially well.
SPECIAL SUPPLEMENT ADVERTISING
The special advertising issue includes hot fashion topics, new
products of the season, and abundant fashion information. The
readers will be deeply impressed and thus recognize the topics
and products.
OTHER SPECIAL FORM ADVERTISING
There are many advertising forms in printed magazines, such
as use of different types of paper, different formats, and special
printing techniques. These innovations will bring variations
to the monotonous advertising forms. The experienced and
creative team of COSMO Bride will provide special plans which
meet the different requirements of clients. |
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单品个案策划
针对客户个别产品的市场需要，结合杂志自身特点与读者的兴趣，
配合编辑化的文字加主题和高品质的视觉图片与设计，给读者传
递产品的核心价值，体现品牌的主题精神，无形中加深读者记忆，
帮助客户达到出色的推广目的。
合作专栏策划
开辟以客户全线产品为主导的专题栏目，根据读者的阅读习惯与
兴趣点，挖掘相应的编辑主题，每期连续性刊登不同内容相同版
面的文章，形成读者连续性记忆，特别适用于客户主线产品的推
广。
广告专册策划
时尚界的热点话题，品牌的当季主推产品，丰富信息量的制作以
广告专册的形式呈现给读者以强化印象，并对主题获得深入的认
知。
杂志特殊形式策划
平面杂志的广告形式可以是千变万化的，不同类型纸张的选择、
页面组合的构成、特殊印刷工艺的使用，都可以为原本单一暗
淡的广告形式赋予全新的生命力，凭借策划团队多年丰富的策
划经验与操作案例，为客户提供不同需求的广告形式方案。 |
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