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ince 2006, COSMOPOLITAN, the most popular periodical
under the Trends Group, has published three supplementary editions
every six months, namely “Cosmo Bride,” “Cosmo Star,” and “Cosmo Style.”
Among the three editions (Spring/Summer and |
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Fall/Winter issue), Cosmo Bride is most popular and
has received very positive feedback from its target readers. Nowadays
more and more female professionals with significant consumption power
choose not to get married early, and successful females are getting
increasingly demanding in terms of their marital lifestyle and wedding
ceremonies. The distribution quantity of COSMO Bride has raised from
140,000 (for the 2006 Spring/ Summer issue) to 398,000 (for the 2007
Fall/Winter issue).
According to the China Bridal Industry Survey, the average bridal
consumption will reach
408 billion RMB/year in 2008 and 2009. So after a two-year market
survey considering our readers’ reading habits and customers’ promotional
demands, Cosmo Bride was separated from Trends’ COSMOPOLITAN and became
a standalone bi-monthly magazine in August 2007. The first issue will
be launched in November of this year.
Meanwhile, this also means that Cosmo Bride will provide international
brands with an outstanding platform for showcasing products to one
of the largest markets in the world and offer ideas for consumption
to brides before and after being married. |
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尚集团历史最悠久，也是最受读者欢迎的期刊《时尚COSMO》自2005年开始，出
版了“新娘”、“明星”、“服饰美容”等3本不同侧重点的专刊，并同时以半年
刊（春夏号和秋冬号）的形式考察市场，《时尚·新娘COSMO Bride》是其中市 |
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场反应最热烈，也是最受读者欢迎的一本。随着现代白领女性晚婚人群增加、消费力增强，
成功女性对婚姻生活及婚礼的要求也越来越高。《时尚·新娘COSMO Bride》从发行之初的
140000册增长到2007年7月号的398000册.另据中国结婚产业调查报告显示,2008-2009年将
是婚庆市场强劲增长的高峰，中国新婚人士年消费将达到4080亿。历经两年的市场考量，应
读者的阅读习惯及客户的推广需求，《时尚·新娘COSMO Bride》于2007年8月起正式独立运
作，并于2007年11月开始正式改为双月刊，每逢单月出刊。与此同时，也意味着为国际一流
品牌提供了优秀的展示平台和巨大的市场空间，成为指导新娘新婚前后消费的婚尚范本。 |
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